Monthly Archives: January 2010

How to Create a B2B Social Media Game Plan: S.E.L.L.

Just a few years ago, the word “engagement” meant diamond rings to most of us. Today, that word represents a sort of business to business marketing nirvana: the ability to develop an ongoing, mutually beneficial dialogue with your clients, customers and prospects.

FINRA’s Social Media Guidelines – Is 10 Pages Enough?

Yesterday, FINRA released guidance that attempts to clarify rules for securities firms and brokers about using social media websites when communicating with the public. Check out the guidelines here. Overall, these guidelines are a good thing for financial advisors. They provide a baseline of rules for anyone under the purview of FINRA to get their feet wet in social media.

Are You Among the Green Shoots?

According to the experts du jour, the recovery will be uneven and its dimensions unclear. Even the length of the current “green shoots” is up for debate. According to Rich Karlgaard, author of Digital Rules blog and Publisher of Forbes, “companies are looking to link with professional services firms who will be on the way up.”

What’s New in Business News this Week? This Week’s Top-Line News Summary

According to a recent Bloomberg BusinessWeek article, a dozen U.S Real Estate Investment Trusts (REITs) are set to raise dividends next quarter, on the heels of the industry as a whole raising $33 billion in capital. The dividend yield for mortgage REITs was 14.6 percent on Jan. 13, significantly higher than the yield for Treasuries (3.74 percent yesterday). Publicly traded REITs are required by law to pay 90 percent of their taxable income as dividends.

2009: What a Year for Bankruptcies!

2009 was quite a year for bankruptcies: car giants GM and Chrysler and CIT Group, largest lender to small and medium sized businesses. It was the seventh-worst year on record according to Associated Press data. Below we discuss some of the largest bankruptcies and their ramifications.


Anyone who spends time doing marketing communications for professional services firms will recognize some of these disasters in waiting. PR professionals can be ridiculed for making some classic rookie faux pas, like mass emailing reporters, not knowing what they’re pitching and to whom they’re pitching – you get the gist.