Monthly Archives: November 2009

Read all about it! This Week’s Top Line News Summary – 11/30/09

Breaking out of your Thanksgiving-induced tryptophan coma yet? If not, we are confident that this morning’s exciting news headlines will! It’s Monday – “Cyber Monday” in fact, for those in the Retail sector – so it’s time again for our weekly preview of this week’s headlines in the B2B sectors we work in the most. Last week we focused on banking, healthcare and markets; this week we’re going to several other corners of the business world: management, real estate and of course – retail.

Journalism 2.0: What Does it Mean for B2B Public Relations?

You think layoffs in the media world are brutal now? Well, buckle up, because we’ve only hit the first hill on the rollercoaster. Traditional media will continue to hit major dips over next three years, according to John Byrne, executive editor and editor-in-chief of

New Reasons Mammograms Matter More, Not Less

Most women frowned when they read the government’s new mammogram screening guidelines, which suggest that “less is best.” According to Dr. Larry Norton, Director of Breast Cancer Programs at Memorial Sloan-Kettering Cancer Center, mammography compliance among women is already lower than it should be – and the new guidelines are likely to drive the numbers lower. Currently, one-third of women fail to get screened every two years – let alone every year.

Goldman Sachs and the $500 million “gift” — Earnest Effort or PR Ploy?

I wish my grandmother were still alive to see it.
There it was, on the right hand side of the “c” section on Wednesday morning – yes, some of us still read the Wall Street Journal in paper form – an apology of wrongdoing and a commitment of time and funds by Goldman Sachs in an attempt to repair some of the damage.

3 Signs That the Future of Healthcare = Patient E-ngagement

“Healthcare cannot be a spectator sport.” To manage costs and provide better care, health leaders (policymakers, providers, employers, insurers) must get patients more involved. They must work with patients rather than providing services to or for them.


I spend very little time wondering when the economy will improve. I think a lot more about the health of the markets our firm serves, like professional services. That’s where we make our livelihood.