Monthly Archives: August 2009

Social Media: Best Practices for Management Consulting Firms

In a recent post, I discussed the results of our new study on the social media landscape for consulting firms. We found that most management consulting firms make it challenging for clients and prospects to find and directly engage with their thought leaders via social media.

PR For Analysts – Is It Worth It?

Many financial institutions have, at one time, considered the need for a PR program for their securities analysts. The truth is, it’s not for everyone—in fact, many respected analysts choose not to participate. But that doesn’t mean that it’s not beneficial for some firms—it just depends on their marketing needs.