I’ve recently been watching the Four Weddings and a Funeral remake on Hulu. It seems to be tailor-made for my…
Tag Archives: Retail
Fresh-Brewed News, Episode 94: Trade War Communication
Despite the US-China trade war having a largely negative impact, there’s an opportunity for companies to stand out with increased…
Fresh-Brewed News, Episode 48: Stop Creeping!
You probably associate “creepy” with Halloween, but what about Christmas? On this week’s Fresh-Brewed News, my colleagues discuss how retailers…
Fresh-Brewed News, Episode 5: Are Shopkins the New Baseball Cards?
This week on Fresh-Brewed News, our colleague Morgan Fine joins the show, and we chat about Shopkins, Num Noms and…
To B2B or to B2C? That is the question – in real estate public relations
Are you marketing your commercial property to businesses or consumers? While business to business public relations was once the obvious answer to this question, marketing to consumers is becoming increasingly important for driving revenue in commercial properties. While business to business marketing positioning strategy– particularly to leasing and investment brokers – remains critical, there are other audiences to consider.
PR in the Service Economy: Eight Ways to Build a B2B Reputation
Are you doing PR for a B2B company that provides a service? Yes, that means you, all lawyers, consultants, financial advisors, asset managers, software developers and search firms. In fact more than half of the US GDP has come from services companies since 1982 , which is why marketing intangibles is a critical skill in our world.
Timing is everything. Is the market ready for your message?
Proverbs – and let’s face it, clichés – that focus on time and timing are prolific in investment-driven businesses like real estate and capital markets. And for good reason – after all, a good investment at the wrong time is no longer a good investment. Similarly, a good message can fall on flat ears, if the timing isn’t right – no matter how correct or wise it is. Deciding when you communicate facts, figures and messages to the world should be as central a part of your communications strategy as the actual content of your messages.
Differentiate Your Business with the Newest Marketing “P” and Leverage it with Social Media
Most entrepreneurs learn the 5 Ps of Marketing early in the game: Product, Price, Place, Promotion and People. We are told that these are the five marketing levers that satisfy customers and build market share.
What competitors can’t copy is a company’s Perspective. Perspective (or issues ownership) becomes important in a commoditized industry where it may be difficult to differentiate your company from competitors. Perspective is the sixth marketing P.
What’s in Business News This Week? This Week’s Top Line News Summary – 2/16/10
For those of you who enjoyed a long weekend with the President’s Day holiday, welcome back! To liven up your week, our PR professionals have identified business headlines in the industries we follow the most.
What’s New in Business News this Week? This Week’s Top-Line News Summary
Last night at the Grammy’s all eyes were on big winners like Beyonce, Taylor Swift, Kings of Leon and Lady Gaga. This week in business news, B2B PR professionals at BlissPR have nominated Obama’s budget, Real Estate and Retail as the areas to watch.