Crowded marketplaces inspire many businesses to chase after the “secret sauce” that will help them establish credibility as a leader…
Tag Archives: Public Relations for Law Firms
Stop Pretending You Don’t Need to Learn from Your Content Mistakes
At this point in my career, I’ve had literally thousands of meetings with clients about marketing content. Typically, there are…
B2B Marketing to the C-Suite: Why Are We Doing it Wrong?
For many B2B marketers, 2013 should have been a watershed moment. It wasn’t. Will it be different this year? Marketers…
The Content Marketing Oreo: 6 Lessons Learned for Developing Successful Content Marketing Strategies
When my eight year old sits down with his favorite Oreo cookies, he never twists them apart to taste the…
Strategic Thought Leadership Doesn’t Come in “Plain Vanilla”
Part of our job as an integrated marketing communications firm is helping B2B companies find newsworthy stories in their everyday…
Social Media Training…It’s Not Just for Problems. Six Best Practices to Get it Right
Social media training is usually undertaken to prevent future problems. Most companies build programs to ensure that employees will understand…
How do you identify the right metrics for your annual B2B marketing programs?
Autumn is famous for football games, hot apple cider and…developing next year’s marketing programs. There’s usually one major obstacle you’ll…
Why We’re Turning Our Back on PR
Please note: This is a very rare post about us. Come back tomorrow if you’d rather read more B2B marketing…
Winning Hearts, not Minds: 9 Insights for Developing Business Chemistry
John Belushi and Dan Aykroyd had chemistry. Hannibal Lecter and Clarice Starling had chemistry, though it was, admittedly, a semi-evil…
10 Questions to Find Your Professional Services Marketing Hook
We’re about 35 minutes into our initial meeting with a prospective professional services client. We’ve asked the necessary and expected…