As a PR professional, my goal isn’t securing media coverage or social shares per se; it’s persuading end-audiences to embrace…
Tag Archives: Public Relations for Financial Services
How to Pitch Superman
It’s a bird. It’s a plane. It’s the next great influencer! Superman, or when he’s in the newsroom, Clark…
How do you identify the right metrics for your annual B2B marketing programs?
Autumn is famous for football games, hot apple cider and…developing next year’s marketing programs. There’s usually one major obstacle you’ll…
Why We’re Turning Our Back on PR
Please note: This is a very rare post about us. Come back tomorrow if you’d rather read more B2B marketing…
For the FinServ PR Pro of 2012: New School Counsel for Your Old School Client
Your asset management clients, whether or not they believe so, are now in direct competition with financial planning websites, which,…
The Pivot – 5 Deft Moves to Save a Client’s Media Interview from Certain Death
You’re sitting in on what is otherwise been a fairly routine client-reporter call. Everyone on the phone gets in the…
Who Knew?
Who knew when BlissPR decided to do a Financial Symposium earlier this year that the topic of discussion would turn…
To PR Pro of Future: Your Financial Clients May Bank on the ‘Book
The now very public Facebook is experimenting with Australia’s Commonwealth Bank to test an online banking system. It was only…
When Rooting for Wall Street is Painful
Is there anything more frustrating than when the guys you want to root for seem hell bent on making it…
Wall Street’s (Very) Young Romance with Social Media Is Heating Up
Wall Street’s (Very) Young Romance with Social Media Is Heating Up Once you’ve dug beyond the crust of negative media…