December is a time for reflection and planning. This year, as I thought about 2015 challenges and achievements, I realized…
Tag Archives: Professional Communications
Four Steps to Stronger Surveys: A Guide for Professional Services Content Marketers
Professional services firms are at each other’s throats—metaphorically speaking. Competition has reached a fever pitch, and it has become harder…
Stop Pretending You Don’t Need to Learn from Your Content Mistakes
At this point in my career, I’ve had literally thousands of meetings with clients about marketing content. Typically, there are…
B2B Marketing to the C-Suite: Why Are We Doing it Wrong?
For many B2B marketers, 2013 should have been a watershed moment. It wasn’t. Will it be different this year? Marketers…
The Content Marketing Oreo: 6 Lessons Learned for Developing Successful Content Marketing Strategies
When my eight year old sits down with his favorite Oreo cookies, he never twists them apart to taste the…
Strategic Thought Leadership Doesn’t Come in “Plain Vanilla”
Part of our job as an integrated marketing communications firm is helping B2B companies find newsworthy stories in their everyday…
9 Tips for Professional Service Firms to Maximize their Website Content
Many professional service firms forget to leverage one of their greatest marketing assets: their intellectual property. Your ideas, stories and…
Social Media Training…It’s Not Just for Problems. Six Best Practices to Get it Right
Social media training is usually undertaken to prevent future problems. Most companies build programs to ensure that employees will understand…
Turning a Crisis into Corporate Social Responsibility into Effective Advertising
I am not in cahoots with our creative brethren on Madison Avenue, let me state from the start. Yet, I…
Knowing When to Call it Quits: What’s Your Strategic Communications Plan?
In a society where we are taught never to give up, it is striking that the spiritual leader of 1.2…