Tag Archives: PR

A PLEA FOR HELP: Seeking Incentives That Work for PR Firms

We can’t be the only PR firm with this problem: how to maximize collaboration with sister ad agencies, specifically for business development. By way of background, our 30+ person firm was acquired in 2006 by the Dudnyk Exchange, which also owns two ad agencies and an interactive unit based in suburban Philadelphia. The ad agencies focus on healthcare, while the interactive unit has a broader clientele.