Fresh-Brewed News is back! On this episode, Keri Toomey joins the show to celebrate Women’s History Month with some statistics…
Tag Archives: PR Strategy
Fresh-Brewed News, Episode 50: We’re Golden!
Can you believe this is the 50th episode of Fresh-Brewed News? On this week’s “Golden Edition,” our hosts reflect on…
A Conversation with The Wall Street Journal’s Lillian Rizzo
We recently caught up with The Wall Street Journal’s Lillian Rizzo to discuss what she looks for in a source…
For the FinServ PR Pro of 2012: New School Counsel for Your Old School Client
Your asset management clients, whether or not they believe so, are now in direct competition with financial planning websites, which,…
The Pivot – 5 Deft Moves to Save a Client’s Media Interview from Certain Death
You’re sitting in on what is otherwise been a fairly routine client-reporter call. Everyone on the phone gets in the…
Are You Creating Friction or Flow? The Strategic PR Partner Predicament
There has been many an article written about how public relations professionals can “win a seat at the table,” “become…
To PR Pro of Future: Your Financial Clients May Bank on the ‘Book
The now very public Facebook is experimenting with Australia’s Commonwealth Bank to test an online banking system. It was only…
Winning Communication Lessons from a Super Bowl Coach Who Nearly Got the Boot
[Full disclosure: I am a New York Giants fan.] As a leader, sometimes it doesn’t matter whether you’re right or…
3 C’s to Scoring an “A” with Clients at Your New B2B Public Relations Gig
Comfort – If you’re in this business, you’re a Mad Men fan. That being the case, you know Roger Sterling,…
The Power of NO: Setting Priorities for Your PR Strategy
Ever have one of those weeks where you feel like you spend most of your time meeting and discussing priorities,…