December is a time for reflection and planning. This year, as I thought about 2015 challenges and achievements, I realized…
Tag Archives: Media Training
My Favorite Teacher
This is a personal post, so come back tomorrow if you’d prefer to hear more of our thoughts on integrated…
Keep Reporters Interested: Admit, “I don’t know.”
A reporter calls about a topic that you’re still learning about, or one that’s being researched but the report…
Don’t Balk on Your Brand: 5 Fast Facts
Matt Harvey – First the injury and now this. Don’t feel bad for me. I’m a New York Mets…
Social Media Training…It’s Not Just for Problems. Six Best Practices to Get it Right
Social media training is usually undertaken to prevent future problems. Most companies build programs to ensure that employees will understand…
You Are Doing it Wrong: Why PR Pros Still Struggle with Blogger Outreach & 9 Ways to Improve
A curious but seemingly true observation: public relations professionals don’t seem to be very good at blogger relations. You rarely…
How to Pitch Superman
It’s a bird. It’s a plane. It’s the next great influencer! Superman, or when he’s in the newsroom, Clark…
Sweat the small stuff: Little things that matter in a big way in media relations
We all do it. Instead of focusing on the big picture, the most pertinent issues, we focus on small details…
A Media Strategy Mishit…Of Olympic Proportions
GOP presidential candidate Mitt Romney has just concluded his highly visible international tour with stops in the U.K, Israel and…
Media training like a reporter
Nothing prepares an executive for an interview with a reporter like– an interview with a reporter. So, it’s no surprise…