On Wednesday, January 8, Prince Harry and Meghan Markle (aka the Duke and Duchess of Sussex) made a shocking announcement…
Tag Archives: Media Strategy
Bridging the Gap Between Clients and the Media
One of the more empowering moments for a public relations/marketing practitioner is when you secure that very first media “hit.”…
What Does 2016 Hold for Content Marketers?
I recently sat in on a captivating overview of the latest innovations and insights within the content marketing space, hosted…
Work With What You Got: 5 Tips for Repurposing Existing Content
What does the idiom “one’s man trash is another man’s treasure” have to do with content marketing? A lot, as…
3 Marketing Lessons I Learned From My Toddler This Year
December is a time for reflection and planning. This year, as I thought about 2015 challenges and achievements, I realized…
SEO Strategy for the Content Junkie (A.K.A. Today’s Integrated Communication & PR Professional)
SEO can provide insights that help communication pros optimize content that searchers (read: consumers) are most likely to click and…
Why You Shouldn’t Be on LinkedIn
I recently asked a group of business development associates whether they had ever read a useful article on LinkedIn. Not…
Stop Pretending You Don’t Need to Learn from Your Content Mistakes
At this point in my career, I’ve had literally thousands of meetings with clients about marketing content. Typically, there are…
Communication Professionals and the Changing Healthcare Ecosystem
Recently, I attended The Future of Healthcare Communications Summit, hosted by the Business Development Institute and PR Newswire. The…
Keep Reporters Interested: Admit, “I don’t know.”
A reporter calls about a topic that you’re still learning about, or one that’s being researched but the report…