In early March, we witnessed a dramatic media shift as COVID-19 became the North Star of all news. The lens…
Tag Archives: Media Relations
Reed Handley Discusses, “PR & Media for Finance & Accounting,” Institute of Management Accountants’ (IMA) Count Me In podcast
IMA’s Count Me In podcast, “PR and Media for Finance and Accounting”
Fresh-Brewed News, Episode 105: When Politics Meet Media
On this episode of Fresh-Brewed News, Michael Roth and Quintin Maidment talk media and politics. Catch up with previous episodes…
How to Approach Local Media Relations in the Facebook Age
I recently picked up a copy of my community newspaper from my driveway and was about to drop it next…
Bridging the Gap Between Clients and the Media
One of the more empowering moments for a public relations/marketing practitioner is when you secure that very first media “hit.”…
What Does 2016 Hold for Content Marketers?
I recently sat in on a captivating overview of the latest innovations and insights within the content marketing space, hosted…
SEO Strategy for the Content Junkie (A.K.A. Today’s Integrated Communication & PR Professional)
SEO can provide insights that help communication pros optimize content that searchers (read: consumers) are most likely to click and…
Why You Shouldn’t Be on LinkedIn
I recently asked a group of business development associates whether they had ever read a useful article on LinkedIn. Not…
PR + Journalists: We Can’t All Get Along – But We Can Try (For Our Clients’ Sake)
“Can’t we all just get along?” Public relations professionals ask that question everyday when it comes to their relationship…
Three Reasons Why Media Relations Still Matters
After nearly a decade in the PR and marketing industry, I have devoted countless hours toward building relationships with media….