Words have power and persistence. We wield that power when we communicate. Those of us in public relations and communications…
Tag Archives: marketing
2020: The Year of Brand Activism
From a global pandemic to widespread outcries for racial justice, 2020 has forced companies to listen better, reflect on their…
Fresh-Brewed News, Episode 110: Marketing in a Pandemic
On this episode of Fresh-Brewed News, Arti Patel joins the show to talk about marketing through the COVID-19 pandemic, including…
Fresh-Brewed News, Episode 108: Era of the Public
On this episode of Fresh-Brewed News, Keri Toomey joins to recap what she learned at the Future of Marketing Conference…
The Future of Marketing – It’s all about the Public
I’ll admit it – I suffer from prediction apathy. Every time I see an article with lines like “with the…
Fresh-Brewed News, Episode 102: With Great Power Comes Great Responsibility
On this episode of Fresh-Brewed News, Sarah Eisler talks about JUUL and the importance of responsible storytelling and marketing. Tune…
Fresh-Brewed News, Episode 100: A Few of Our Favorites
On this very special episode of Fresh-Brewed News, our hosts celebrate reaching 100 episodes by discussing their favorite ones to…
How I Fell in Love with The RealReal…and Why One Authentic Interaction with the CEO Did More than a Commercial Ever Could
I’ve recently been watching the Four Weddings and a Funeral remake on Hulu. It seems to be tailor-made for my…
Fresh-Brewed News, Episode 89: Happy Women’s Herstory Month
Fresh-Brewed News is back! On this episode, Keri Toomey joins the show to celebrate Women’s History Month with some statistics…
Fresh-Brewed News, Episode 74: Fashion Statements
On this week’s episode of Fresh-Brewed News, our hosts talk about the rise of podcasts in the fashion industry and…