Tag Archives: marketing strategy

My Favorite Mistake of 2012

Sometimes I’m afraid to share my professional mistakes.  It’s hard to tell a client or a prospect that something went…

Creating a Successful B2B Marketing Event: How to Stack the Odds in Your Favor

What happens in Vegas, stays in Vegas. Unless you get a tattoo. Or you work in PR and have a blog post to write.

I was in Las Vegas last week for an event my client (a consulting firm) stages for their retail clients – a function in its 24th year that brought together about 100 people from 60 different companies with whom they represent now or in the past. An impressive gathering, but it hasn’t always been so. It has taken serious TLC over the years to grow it to what it is today.