On this week’s episode of Fresh-Brewed News, our hosts discuss the OpenAP TV Ad Consortium, which saw another member join…
Tag Archives: Integrated Marketing
Marketing Espresso Shots VLOG series
Welcome to Marketing Espresso Shots—a bi-weekly video series where you’ll receive a 90 second jolt of different integrated marketing tips…
Why does lead gen matter? (series)
According to the same Hubspot State of Inbound survey, 44% of business owners find that getting a response from prospects…
So, you’re interested in lead gen? (series)
Since 2012, interest in the search term “lead gen” has more than doubled. For most marketers, that’s hardly a surprising…
When Finding the Right Internship Is Like Trying to Find Oz
If anything is a constant for undergrads—aside from lack of sleep—it’s the never-ending search for the next, best internship. The…
Taylor Swift Knows the Secret to Igniting Your Content (It’s a Love Story)
What can content marketers learn from Taylor Swift? Actually, a lot more than you may think. Winning over her audience…
All the World is a Game—Get Ready to Play
Gaming isn’t just for gamers anymore. Gamification—the application of game design thinking to non-game applications to make them more fun…
Building the Agency – Part II
In our last post on this topic we reviewed the new challenges agencies face in staffing to handle the much…
5 Free Online Tools B2B Professionals Should Keep in Their Back Pocket
It seems the day of the free Internet tool has come and gone. Fortunately, there are still a few gems…
Building the Agency – Part I
Ten years ago most PR professionals would learn everything they needed to simply by working. There may have been some…