I have to tip my hat to Edelman and the firm’s annual “Trust Barometer.” For 11 years, it’s been a foundational piece of thought leadership for the PR profession (frankly, I wish I had thought of it) and they do such a nice job with communicating the results, both positive and negative.
Over the past month, I’ve heard the same question from multiple healthcare and insurance clients: “how do I make my product or service a ‘must-have’ rather than a ‘nice-to-have’?”
Do you work with financial institutions? Ever had someone ask you about social media regulations and stuttered your response? Ever felt like, well, you aren’t exactly sure what they are or how they apply? Were you that kid who wrote the test answers on your arm with a Bic pen?