This week on Fresh-Brewed News, we chat with our colleague Vicky Aguiar about the 21st Century Cures Act passed by…
This byline was co-authored by Michael Roth, Head of the Healthcare Practice at Bliss. The reliable healthcare supply chains and…
“With the Threat of an Ad Ban Looming, Pharma Is Fighting to Repair Its Reputation,” AdWeek
Last week, the Wall Street Journal ran an article entitled “Drug Reps Soften Their Sales Pitches.” In it, Jonathan…
After passing a monumental healthcare reform bill earlier this year, the Obama Administration has received a lot of news coverage about implementation of the legislation. Even if you’ve read all the coverage and kept on top of the debate, you probably still wonder – implementing what? And the problematic truth is that even your doctor may be unsure.
Over the past year, content marketing and thought leadership have become popular catch-phrases. Try typing “#content marketing” into a Twitter Search and see how many results you get; this past Friday, the topic generated nearly 50 tweets in the span of an hour.
Bummed it’s the end of the football season? Us too! But to liven up your Monday, we’ve compiled some nuggets of interest from the business world. It might not be as good as a party on Bourbon Street, but its close enough. This week we are taking a closer look at news in healthcare, the markets and banking. Enjoy!
According to a recent Bloomberg BusinessWeek article, a dozen U.S Real Estate Investment Trusts (REITs) are set to raise dividends next quarter, on the heels of the industry as a whole raising $33 billion in capital. The dividend yield for mortgage REITs was 14.6 percent on Jan. 13, significantly higher than the yield for Treasuries (3.74 percent yesterday). Publicly traded REITs are required by law to pay 90 percent of their taxable income as dividends.
So we’ve come to our last week in the office of 2009, and we’re going out in style! Please find below the headlines in the banking, bankruptcy, healthcare and retail sectors to kick off your week. See you in 2010!
In today’s “knowledge economy,” most of us are in the business of selling ideas. Whether your industry is banking, insurance, advisory services, consulting, engineering/architecture, pharmaceuticals or medical equipment, chances are your customers care as much about how you think and what you know (i.e., ideas, insights) as they do about the features/functions of what you sell. In this environment, successful marketing means smart thought leadership (e.g., books, studies, analyses, blog posts, articles).