New Opportunities with Payor Communications
Tag Archives: Healthcare Communications
The Responsible Health Services Marketer
This is a tale about emotional and functional value―two pillars of a brand’s value proposition. Market functional value alone, and…
Outcomes Measurement and the Case for Selective Jargon
I really dislike professional jargon. Defined by Dictionary.com as “specialized language…characterized by pretentious syntax, vocabulary or meaning,” jargon gives us…
Stop Pretending You Don’t Need to Learn from Your Content Mistakes
At this point in my career, I’ve had literally thousands of meetings with clients about marketing content. Typically, there are…
Finally! Social Media Direction for Pharma Companies
In marketing and communications, social media is no longer considered new. It’s the new normal. But for the pharma industry,…
B2B Marketing to the C-Suite: Why Are We Doing it Wrong?
For many B2B marketers, 2013 should have been a watershed moment. It wasn’t. Will it be different this year? Marketers…
The Evolution of Internal Communications in Healthcare: “Brand Identity” and the Heart and Soul of the Business Unit
In 20+ years of watching the practice of healthcare PR transform, one of the most notable shifts that…
Communication Professionals and the Changing Healthcare Ecosystem
Recently, I attended The Future of Healthcare Communications Summit, hosted by the Business Development Institute and PR Newswire. The…
Going Native: Weaving Corporate Messaging into “Real Content”
I witnessed a fascinating ethical/existential exchange on October 24 at the Council of Public Relations Firms Critical Issues…
The Content Marketing Oreo: 6 Lessons Learned for Developing Successful Content Marketing Strategies
When my eight year old sits down with his favorite Oreo cookies, he never twists them apart to taste the…