Tag Archives: Fund Public Relations

The Trust Index: Time for a Bounce-Back

I have to tip my hat to Edelman and the firm’s annual “Trust Barometer.” For 11 years, it’s been a foundational piece of thought leadership for the PR profession (frankly, I wish I had thought of it) and they do such a nice job with communicating the results, both positive and negative.

U.S. Global Investors – A Case Study of One of our All-Stars

Last week, we had the opportunity to speak with Ryan George, PR specialist with U.S. Global Investors, one of the fund companies that we listed in our post about the all-stars in fund social media. The company is far ahead of many of its competitors within the fund industry in social media – successfully managing a Twitter feed, Facebook page, blog and YouTube page.

Fund Social Media – Our All-Stars

Earlier this week, Emily Glazer of the Wall Street Journal covered how mutual fund companies are adopting social media, both in an article that appeared in the Journal Report and a video. Overall, we agree with her assessment – the fund industry has been slower to dip their toe into social media because of stringent regulations, but with the rules released by FINRA in early 2010 (which we wrote about here), many fund companies were able to explore social media with some comfort.