Crowded marketplaces inspire many businesses to chase after the “secret sauce” that will help them establish credibility as a leader…
Tag Archives: Fund Public Relations
The Content Marketing Oreo: 6 Lessons Learned for Developing Successful Content Marketing Strategies
When my eight year old sits down with his favorite Oreo cookies, he never twists them apart to taste the…
Strategic Thought Leadership Doesn’t Come in “Plain Vanilla”
Part of our job as an integrated marketing communications firm is helping B2B companies find newsworthy stories in their everyday…
How do you identify the right metrics for your annual B2B marketing programs?
Autumn is famous for football games, hot apple cider and…developing next year’s marketing programs. There’s usually one major obstacle you’ll…
Why We’re Turning Our Back on PR
Please note: This is a very rare post about us. Come back tomorrow if you’d rather read more B2B marketing…
Winning Hearts, not Minds: 9 Insights for Developing Business Chemistry
John Belushi and Dan Aykroyd had chemistry. Hannibal Lecter and Clarice Starling had chemistry, though it was, admittedly, a semi-evil…
Should you join a PR or integrated marketing agency? Our visual consideration map
You could be 22, just graduating college with a liberal arts degree. Or maybe you are 32 and considering a…
The Trust Index: Time for a Bounce-Back
I have to tip my hat to Edelman and the firm’s annual “Trust Barometer.” For 11 years, it’s been a foundational piece of thought leadership for the PR profession (frankly, I wish I had thought of it) and they do such a nice job with communicating the results, both positive and negative.
U.S. Global Investors – A Case Study of One of our All-Stars
Last week, we had the opportunity to speak with Ryan George, PR specialist with U.S. Global Investors, one of the fund companies that we listed in our post about the all-stars in fund social media. The company is far ahead of many of its competitors within the fund industry in social media – successfully managing a Twitter feed, Facebook page, blog and YouTube page.
Fund Social Media – Our All-Stars
Earlier this week, Emily Glazer of the Wall Street Journal covered how mutual fund companies are adopting social media, both in an article that appeared in the Journal Report and a video. Overall, we agree with her assessment – the fund industry has been slower to dip their toe into social media because of stringent regulations, but with the rules released by FINRA in early 2010 (which we wrote about here), many fund companies were able to explore social media with some comfort.