Tag Archives: Economic Development

Writing Winning Business Awards Submittals

There is no second place in transaction-driven industries like commercial real estate and financial services; either you win the deal, or you don’t. The same is true for winning business community and industry association awards: either your submittal is recognized as a winner, or it’s not.

Connecting with Humans on LinkedIn: A Weekly Routine

LinkedIn contacts are professionals like you and me. They are not by nature ‘contacts’ or ‘prospects’ – while that well may be true, they are actually – well – humans. Your network is comprised of real people who respond to thoughtfulness, intelligent contribution, mutual professional support, and of course, regular contact.

To B2B or to B2C? That is the question – in real estate public relations

Are you marketing your commercial property to businesses or consumers? While business to business public relations was once the obvious answer to this question, marketing to consumers is becoming increasingly important for driving revenue in commercial properties. While business to business marketing positioning strategy– particularly to leasing and investment brokers – remains critical, there are other audiences to consider.

HERDING CATS: Leading a Professional Services Firm

Figuring that I was old enough to have learned something in founding and running a PR firm for 30+ years – but not so old that I had forgotten it all – the three Managing Directors of our firm asked me to develop a number of staff training courses dubbed Bliss University.

You Schmooze, You Can’t Lose: Industry Events’ Importance to B2B Public Relations

How immersed are you in the industry you publicize? In today’s world, attending industry events brings great value to public relations programs – for both agency and corporate public relations professionals. Beyond networking, events bring unique value to understanding the context of industry media coverage, and getting to know what issues keep the decision-makers up at night.