Crowded marketplaces inspire many businesses to chase after the “secret sauce” that will help them establish credibility as a leader…
On Friday, my colleague Peter MacKellar was bragging about landing tickets to the Patriots-Broncos game in December. His celebration was…
There is no second place in transaction-driven industries like commercial real estate and financial services; either you win the deal, or you don’t. The same is true for winning business community and industry association awards: either your submittal is recognized as a winner, or it’s not.
Bill Murray’s movies have taught me a lot of life lessons – but usually they’re the upside-down kind, and don’t…
As the eggnog flowed over the holidays, many of us took the opportunity to give our brains a much-needed rest, enjoying time with family and friends. Now that we’re back at our desks, it’s time to put our rested and restored professional mindsets to work.
LinkedIn contacts are professionals like you and me. They are not by nature ‘contacts’ or ‘prospects’ – while that well may be true, they are actually – well – humans. Your network is comprised of real people who respond to thoughtfulness, intelligent contribution, mutual professional support, and of course, regular contact.
The mountains of Southern Arizona recently jolted me with a wake-up call on the importance of listening – a caffeine-fueled reminder from the makers of my new favorite fair trade coffee, Café Justo (www.justcoffee.org).
Are you marketing your commercial property to businesses or consumers? While business to business public relations was once the obvious answer to this question, marketing to consumers is becoming increasingly important for driving revenue in commercial properties. While business to business marketing positioning strategy– particularly to leasing and investment brokers – remains critical, there are other audiences to consider.
Figuring that I was old enough to have learned something in founding and running a PR firm for 30+ years – but not so old that I had forgotten it all – the three Managing Directors of our firm asked me to develop a number of staff training courses dubbed Bliss University.
How immersed are you in the industry you publicize? In today’s world, attending industry events brings great value to public relations programs – for both agency and corporate public relations professionals. Beyond networking, events bring unique value to understanding the context of industry media coverage, and getting to know what issues keep the decision-makers up at night.