IMA’s Count Me In podcast, “PR and Media for Finance and Accounting”
Tag Archives: Digital Marketing
Fresh-Brewed News, Episode 94: Trade War Communication
Despite the US-China trade war having a largely negative impact, there’s an opportunity for companies to stand out with increased…
Fresh-Brewed News, Episode 65: Media Powers, Assemble!
On this week’s episode of Fresh-Brewed News, our hosts discuss the OpenAP TV Ad Consortium, which saw another member join…
5 Web Analytics Tools That Aren’t Google Analytics—But Are Worth Considering
When it comes to web analytics, Google is king. Many of our own clients use it and, if they don’t,…
My Eight Favorite Grenades from a Day at “Content Marketing World”
A really great conversation can offer you one or two “lightning bolts” of inspiration. We give our friends and colleagues…
Digital Marketing: The Lure of False Promises
My pet peeve of the week: engaging with “Live Help” that isn’t actually “live.” It’s a rare occasion that I’ve…
PR’s ‘Money Shots’: Zoom In, Zoom Out
In movies, my favorite scenes tend to be close-ups and panoramic shots. Close-ups are intimate; they help me see details…
SlideShare: B2B Marketing’s Dark Horse
In case you haven’t figured it out yet – this makes SlideShare an ideal platform for B2B companies. B2B businesses…
Five Reasons Professional Services Firms are Well-Suited to Social Media
Professional services firms are pioneers in content marketing. Consulting firms, law firms, accounting firms, engineering firms and architects: these are the professions that invented idea-based marketing. Since the early 1960s, professional firms have invested heavily in bylined articles, publishing, seminars, webinars, podcasts and conferences. But they’ve been slow to embrace social media.
Six Tips to Jumpstart Your Thought Leadership
Increasingly, you and your company are in the business of selling ideas. Customers want to know how you think – and how your thinking translates into action steps and recommendations. This makes the development and promotion of thought leadership (e.g., books, blog posts, articles, white papers) critical.