Tag Archives: Consulting

Did You Hear How to Harness the power of WOM to Drive Business Results?

On my flight to Cleveland recently for the Worldcom PR Group Americas Region meeting, the attendant turned a routine flight procedure into a memorable experience. How? He came to our aisle and said: “Ms. Rhoads, Ms. Sosnow, what would you like to drink this afternoon?” Seeing our surprise at his request, he said “service isn’t dead in the world, people have just forgotten that it’s part of their job description.”

When Marketing Met Finance

When Harry Met Sally is one of my all-time favorite movies. I’m a real sucker for romantic comedies. Plus, there’s something about Meg Ryan’s and Billy Crystal’s unlikely friendship – and ultimate romance – that’s ennobling. It’s a story of growth. Two opposite temperaments learning to understand, befriend, complement and enrich each others’ lives.

Creating a Successful B2B Marketing Event: How to Stack the Odds in Your Favor

What happens in Vegas, stays in Vegas. Unless you get a tattoo. Or you work in PR and have a blog post to write.

I was in Las Vegas last week for an event my client (a consulting firm) stages for their retail clients – a function in its 24th year that brought together about 100 people from 60 different companies with whom they represent now or in the past. An impressive gathering, but it hasn’t always been so. It has taken serious TLC over the years to grow it to what it is today.

HERDING CATS: Leading a Professional Services Firm

Figuring that I was old enough to have learned something in founding and running a PR firm for 30+ years – but not so old that I had forgotten it all – the three Managing Directors of our firm asked me to develop a number of staff training courses dubbed Bliss University.

THE LORDS OF STRATEGY: A Book Review

Thought leadership is a hot topic these days. Basically, it means showcasing your brainpower to clients and potential clients through research, articles, speeches, surveys and now blogs. We call it the “marketing of ideas.” The September 11 issue of The Economist ran an article on it and our firm has seen the concept move from professional services into financial services and medical devices.

PR in the Service Economy: Eight Ways to Build a B2B Reputation

Are you doing PR for a B2B company that provides a service? Yes, that means you, all lawyers, consultants, financial advisors, asset managers, software developers and search firms. In fact more than half of the US GDP has come from services companies since 1982 , which is why marketing intangibles is a critical skill in our world.

What We Can Learn From the Lords of Strategy

At a recent event hosted by the Association of Management Consulting Firms (AMCF) Walter Kiechel, former editor of Fortune magazine and author of The Lords of Strategy: The Secret Intellectual History of the New Corporate World, discussed how strategy’s great gurus influenced the development and implementation of ideas within their organizations and those of their clients.