As a PR professional, my goal isn’t securing media coverage or social shares per se; it’s persuading end-audiences to embrace…
Tag Archives: B2B Public Relations
3 Ways to be Happier at Work
Last month, CareerBliss released its third annual ranking of the 50 happiest companies in America. This at a time when…
Is BuzzFeed the Millennial’s News Outlet of Choice? How Pop Culture Is Impacting the News and Your Business
A picture is worth a thousand words. But what would 21 equal? If you are BuzzFeed, that would equal more…
What Your Phone Says About You…Perceptions Matter
As marketers and communicators we are acutely aware of the importance of what others think. We counsel our clients on…
Infographic: The Bliss Relaunch – Say Hello to Integrated Communication
We officially announced our new branding and name last week: Bliss Integrated Communication. Why did we take the plunge? We…
Why We’re Turning Our Back on PR
Please note: This is a very rare post about us. Come back tomorrow if you’d rather read more B2B marketing…
Big Data, Big Headache? Cultivating Actionable Insight from Your Information
Since I started my career in public relations, the amount of data I have been able to access about the…
For the FinServ PR Pro of 2012: New School Counsel for Your Old School Client
Your asset management clients, whether or not they believe so, are now in direct competition with financial planning websites, which,…
In Defense of RSS: Why I’m Still a Google Reader Junkie
A 2011 University of Southern California survey found that the average American is bombarded by the equivalent of 174 newspapers…
The Pivot – 5 Deft Moves to Save a Client’s Media Interview from Certain Death
You’re sitting in on what is otherwise been a fairly routine client-reporter call. Everyone on the phone gets in the…