On the last Fresh-Brewed News of 2017, we discuss research about online news gathering. As it turns out? Brand websites…
Tag Archives: B2B Marketing
What PR Professionals Can Learn from Behavioral Economics
I’m a huge fan of behavioral economics. It’s a geeky interest, I know. But, I find the subject fascinating–and…
Bliss Welcomes Patrick Ruppe to the Team
We are pleased to announce that Patrick Ruppe has joined Bliss as a vice president in the financial…
Quality Reigns Supreme, as Content Marketing and News Consumption Trends Change
Tactics, tools and formats for content sharing and engagement are a constant evolution, but one thing remains stable in the…
Financial Services Firms Are Getting Down to (Social) Business
On Wednesday, October 5th, my colleagues Siobhan Ford, Katherine Kilpatrick and I were fortunate to attend an event hosted by…
Four Dos and Don’ts of Social Media Measurement
If you’re in B2B marketing and interested in social media, chances are you were on the line for Hubspot’s Q&A…
Is Your Brand a PR Underdog?
I generally do not consider myself to be a college basketball fan, but I have spent a disproportionate amount of…
Best Frenemies: Advertising agencies Grade PR Higher in Social Media than Themselves
My sister Jeanie is probably my best friend in the world. But growing up, it would have been impossible to predict that.
Social Media Week, B2B-Style
When it comes to events like Social Media Week, as a B2B public relations professional, I have often felt like a diabetic kid in a candy store. All of those sweet consumer marketing social media success stories look delectable, but where are the treats for me? That’s why I was excited to attend ABI’s social media panel discussion, “Integrating Social Media into B-to-B.”
Everyone Has A Story – What’s Yours?
When we ask someone the core question of “So, what do you do?” there are a few answers you never hear:
“We run a me-too operation.”
“I’m a mediocre doctor/lawyer/landscaper.”
“We do just enough to keep the client from complaining.”