On the last Fresh-Brewed News of 2017, we discuss research about online news gathering. As it turns out? Brand websites…
Tag Archives: B2B Communications
What Does 2016 Hold for Content Marketers?
I recently sat in on a captivating overview of the latest innovations and insights within the content marketing space, hosted…
Four Trends To Look Out For In Finance & Tech In 2016
As we turn the corner into another new year, predicting what the future holds is a time-honored tradition like champagne…
The Responsible Health Services Marketer
This is a tale about emotional and functional value―two pillars of a brand’s value proposition. Market functional value alone, and…
Four Steps to Stronger Surveys: A Guide for Professional Services Content Marketers
Professional services firms are at each other’s throats—metaphorically speaking. Competition has reached a fever pitch, and it has become harder…
Outcomes Measurement and the Case for Selective Jargon
I really dislike professional jargon. Defined by Dictionary.com as “specialized language…characterized by pretentious syntax, vocabulary or meaning,” jargon gives us…
5 Web Analytics Tools That Aren’t Google Analytics—But Are Worth Considering
When it comes to web analytics, Google is king. Many of our own clients use it and, if they don’t,…
The Fast-casual Dining Experience: Why Savvy Consumers (and Marketers) Are Responding
If you’re anything like me, you prefer to cook less and eat out more. You don’t like to break the…
SEO Strategy for the Content Junkie (A.K.A. Today’s Integrated Communication & PR Professional)
SEO can provide insights that help communication pros optimize content that searchers (read: consumers) are most likely to click and…
B2B Companies: Twitter Best Practices to Target and Teach
A recent study conducted by UMass Dartmouth found that 83 percent of Fortune 500 companies have corporate Twitter accounts that…