Last week, Mashable reported that Twitter has begun beta testing its new offering for businesses – a suite of features designed to support companies using the microblogging platform. Twitter’s clearly looking to further encourage participation by brands in addition to individuals.
Over the past several months, we’ve received great feedback on our weekly news summaries, including a few suggestions on how these posts can be more helpful to our readers. We’ve taken this feedback to heart, and have decided to change our “weekly news roundup” feature to focus on major stories breaking in the financial services industry. Moving forward, Our Two Cents will be authored by members of BlissPR’s Financial Services Practice Group.
What do new retail banking legislation, soaring commodities prices and the healthcare reform bill have in common? All will be making headlines as this week unfolds.
Have a case of the “Mondays?” We have the perfect cure – our weekly preview of the week’s headlines in the industries we follow the most. Last week we focused on healthcare, retail and markets. This week our media relations professionals highlight real estate, bankruptcy and retail . Happy reading!
It’s Monday. The Yankees are going to the World Series (which could be good or bad news for you), and it’s time again for our weekly preview of this week’s headlines in the industries we follow the most. Last week we focused on markets, HR/Management and personal finance. This week our media relations professionals highlight healthcare, real estate, and markets. Happy reading!
Where, oh where, have the analysts gone….oh where, oh where can they be?
Over lunch last week, a sell-side research analyst noted that few of his former colleagues continue to work in sell-side research. While the role of the sell-side analyst has not disappeared, it evolved into something very different over the past decade. No longer is an analyst widely considered to be an “ax” in his or her universe of coverage. Stocks rarely move solely based on word of a ratings upgrade or downgrade on CNBC.
Last week we shared with you our firm’s “Top Line News Summary” which included highlights from three sectors including real estate, healthcare, and bankruptcy.
Is the ink still fresh? Is it the biggest lease, the largest transaction, the best location? Deal coverage dominates media interest in the commercial real estate sector. But thanks to the credit crunch, there’s a dearth of transactions in most subsectors and geographies. Bigger hasn’t been better since the subprime crash of 2007, which means that for many beat reporters, there are precious few new transactions to write about.
Many financial institutions have, at one time, considered the need for a PR program for their securities analysts. The truth is, it’s not for everyone—in fact, many respected analysts choose not to participate. But that doesn’t mean that it’s not beneficial for some firms—it just depends on their marketing needs.