IMA’s Count Me In podcast, “PR and Media for Finance and Accounting”
No question about it, the marketing of professional services can be a frustrating way to earn a living. This holds true whether you’re an employee of a professional firm or a “hired gun.” Common complaints are (a) egomaniacal clients, (b) unreasonable expectations that often flow from “a.” and (c) a paucity of solid content.
I had the opportunity last week to visit with a friend from college whom I had not seen in 25+ years. We had a nice visit in his Park Avenue office, learned that our companies employ roughly the same number of people, and that we market in very much the same way.
Six months ago the answer might have been a resounding “no” or even a high pitched guffaw, but now you may be surprised to find out the answer is “maybe.”
What do new retail banking legislation, soaring commodities prices and the healthcare reform bill have in common? All will be making headlines as this week unfolds.
News breaks at lightning speeds these days. We are at war. Unemployment is high. Healthcare and social security challenges loom. Scandals abound. We watched the beginning of a revolution unfold on Twitter and YouTube. We have our first Latina Supreme Court Justice. We inspire the world. We disgust the world. The list goes on and on.