Tag Archives: • Financial services public relations

What B2B Marketers Can Learn from Goldman Sachs

The communications landscape has changed drastically over the past few years, even more so for Goldman Sachs. What was once a firm that was quiet and reticent to communicate with the outside world is now raising the bar for B2B companies and their approach to integrated marketing and communications. As a B2B firm, Goldman never felt the need to engage with the public, particularly through any formalized, external marketing and communications strategy.