Vicky is a Senior Vice President in Bliss Integrated Communication’s healthcare practice, where she leads strategy and planning for clients spanning the healthcare spectrum. This includes management of her clients’ digital and social media presence; internal communication programs; content marketing efforts; reporter, blogger and influencer relations; and industry conference engagement.
Her passion for healthcare communications stems from her commitment to demystifying healthcare’s complexities in a manner that is digestible for a range of audiences.
Before joining the Bliss, Vicky worked with healthcare agencies WeissComm Group (WCG), Medical Dynamics and The Ruth Group and gained experience in a variety of therapeutic areas including infectious diseases, clinical diagnostics, neurology, oncology and respiratory markets. She has worked with prominent clients such as Pfizer, Merck Serono and Teva Pharmaceuticals, as well as biotech players such as Zogenix Inc. and BioFire Diagnostics.
Vicky graduated from Villanova University with a B.A. in communication, concentration in public relations and a minor in sociology. In her free time, she enjoys rooting for the Villanova Wildcats during NCAA basketball season, participating in the city’s diverse music scene and volunteering for the Alliance for Lupus Research as a multicultural task force member, as well as Paws NY.
More from Vicky Aguiar
New Opportunities with Payor Communications
Without the Right Marketing Strategy, Your CX SUX
This week on Fresh-Brewed News, we chat with our colleague Vicky Aguiar about the 21st Century Cures Act passed by…