Sally Slater is a Vice President in the professional services practice at Bliss Integrated Communication, where she works with clients to develop and amplify thought leadership programs and build brand reputation through integrated marketing, including original content creation, as well as traditional, social and paid media strategies.
Sally is passionate about creative storytelling and exploring new channels to share brand narratives. She is also interested in technology as a disruptor of industries and traditional business models, but, despite her tech savvy, admits to cracking every iPhone she has ever owned.
Prior to Bliss, Sally worked with a wide range of growth stage companies in ICR’s technology practice, leading writing efforts for the firm and its clients. Before she joined ICR, Sally worked with top financial services and technology clients in FleishmanHillard’s corporate financial practice in New York City. Sally’s experience spans across multiple industries and stages of development; she has assisted numerous software-as-a-service companies with internal and external IPO communications, making the transition from private to public company. In addition, she has worked with a number of marquis brands, including Ernst & Young, State Street, Principal Financial Group, Tata Consultancy Services, Everyday Health and Abercrombie & Fitch, among others.
Sally graduated from Northwestern University with a B.A. in political science. When she’s not in the office, Sally writes (and reads) young adult fantasy fiction. Her debut novel, Paladin, is a #1 Amazon bestseller in three categories and has been read online over 12 million times. She is also part of the Wattpad Star Program, working with leading brands to create viral stories that support brand goals and connect them with her fan base. She frequently speaks about evolving models of publishing, most recently leading a Masters Class for Social Media Week New York. She has also spoken on panels at Book Riot Live, Digital Hollywood and Randomhouse.
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Throughout my career in B2B communications, I’ve advised clients to keep their personal political biases to themselves and to…