Liz is a Senior Vice President whose expertise in the “business of health” crosses Bliss’s Professional Services and its Health Care communications practices. Her favorite part about corporate storytelling is helping others understand the answers to questions they may not have thought to ask, and she specializes in aligning marketing efforts to the business development continuum.
Her work with population health data analytics, digital health, government and commercial payers, health care debt financing, medical device manufacturing, and health care strategy and operations consulting clients complements the broader life sciences knowledge at Bliss.
Together, the business of health team guides clients in defining and articulating their value to the new stakeholders in the evolving value-based care paradigm.
Over her 18+ years in public relations and marketing communications, Liz has also covered city government for the Charlottesville Daily Progress, written for the Associated Press, and built a national thought leadership presence while in-house at a financial services firm specializing in health care and nonprofits.
Liz holds degrees in journalism and Spanish from Washington and Lee University. She is originally from Syracuse, N.Y. and is based in Northern California.
More from Liz DeForest
This byline was co-authored by Michael Roth, Head of the Healthcare Practice at Bliss. The reliable healthcare supply chains and…
“Hire Learning: The Most Revealing Interview Questions,” Forbes
We’re told every day as marketing strategists and business innovators to think outside the box. But we’re not often told…