Julia is a Vice President in the financial services practice at Bliss Integrated Communication, where she works closely with clients in charting integrated marketing strategy, developing content, and strengthening brand media, blogger, and influencer relations.
Passionate about making personal finance and investing accessible, Julia designs campaigns that inspire people to get off the sidelines when it comes to managing their finances. Women’s engagement is also a passion point for Julia, who has driven programming for her clients around women and investing, women in STEM, and women’s workplace issues.
Prior to Bliss, Julia worked with top clients in FleishmanHillard’s Corporate Financial practice in New York City. Julia’s experience spans across the financial services space; previous and current clients include Fidelity, Citi, Principal, OnDeck, Zurich North America, Bank of the West, and Girls Who Invest.
Julia graduated summa cum laude from Washington University in St. Louis and earned her CFA Institute Investment Foundations™ certificate in April 2014. The daughter of two artists, in her spare time Julia enjoys extolling the merits of a 401(k).
More from Julia Mellon
When Corporate Social Responsibility Veers Into Political Action: Safe Or Sorry?
On this week’s episode of Fresh-Brewed News, Bliss’ own Julia Mellon and Maddie O’Connor weigh in on different company reactions…
How Can Brands and Agencies Redefine Female Representation in Brand Mascots?