The Next Practice Group makes strategic investment in Bliss Integrated Communication firm to build leading-edge marketing communications offering

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Next Practices Group Invests in Bliss

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CEO STORIES: Cortney Stapleton, Exponent Women | Raising Women’s Deal-Making Power

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Unlocking Clinical Trial Recruitment in the COVID-19 Era

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2020: The Year of Brand Activism

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Reed Handley Discusses, “PR & Media for Finance & Accounting,” Institute of Management Accountants’ (IMA) Count Me In podcast

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Vicky Aguiar Shares Insight, “New Opportunities with Payor Communications,” O’Dwyer’s

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Julia Mellon Explains, “Fintech 2.0: Wall Street and Silicon Valley Face Off,” O’Dwyer’s

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Greg Hassel Shares, “Financial Services Shift: Clients Shake Up PR Structure,” O’Dwyer’s

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Elizabeth Sosnow Shares Insight, “7 Ingredients of Great B2B Marketing Teams,” Convince & Convert

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Michael Roth Discusses: “Helping Purpose-Driven Companies Reach their Goals,” O’Dwyer’s

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Julia Mellon Shares: “When Corporate Social Responsibility Veers Into Political Action: Safe Or Sorry?,” Forbes

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Julia Mellon Discusses: “How Can Brands and Agencies Redefine Female Representation in Brand Mascots?,” AW360

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Vicky Aguiar Shares: “Without the Right Marketing Strategy, Your CX SUX,” O’Dwyer’s

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Elizabeth Sosnow Talks ‘Words and Music’ with Shel Holtz of FIR Podcast Network

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Meg Wildrick Shares Thoughts: “Finance Firms Navigate New Regulations,” O’Dwyer’s

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Michael Roth Discusses: “A Smarter, More Valuable Integrated Communications Practice,” O’Dwyer’s

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Michael Roth Shares Insights: “WebMD’s Cold and Flu Map Is an Effective Marketing Tool – So Why Does It Make Some People Queasy?” ADWEEK

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Rebecca O’Neill Shares Thoughts: “Has Facebook Gone Too Far Copying Snapchat?” Marketing Dive

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Reed Handley contributes article, “Small Business, Big Opportunities for Professional and Financial Services,” O’Dwyer’s

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Liz DeForest Shares Insight: “Hire Learning: The Most Revealing Interview Questions,” Forbes

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Michael Roth Provides Commentary: “Does Every Agency Need a Chief Creative Officer? No,” PR Week

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Michael Roth Provides Commentary: “With the Threat of an Ad Ban Looming, Pharma Is Fighting to Repair Its Reputation,” AdWeek

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Elizabeth Sosnow weighs in: “Are you becoming an obsolete marketing professional?” Business Grow

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Cortney Stapleton Contributes Article: “Why ‘Crisis Marketing’ is a Misnomer,” O’Dwyer’s

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Reed Handley Quoted: “Starbucks Couldn’t Buy Better PR Than the Red Cups Coverage. Here’s What We Can Learn From It,” Entrepreneur

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