Cortney Stapleton, Partner and owner at Bliss Integrated Communication, founder of Exponent Women and winner of PR News 2019 Top…
Our roots in professional services run 40 years deep. Because professional services companies go to market on intangibles (ideas, expertise, education, advocacy, services), we create messages that codify our clients’ unique selling proposition and strategies to help them stay consistently visible and relentlessly valuable to the markets they serve.
We treat our clients’ businesses as our own, diving deep to understand business opportunities and audience needs. This allows us to partner with business and marketing leaders to elevate company and personal brands.
We’re energized by complex ideas. We take those ideas and package them into differentiated marketing communications that help you attract and retain clients and prospects. We are channel-agnostic, focused foremost on strategy to ensure we’re reaching the right audiences with the right messages at the right time in the sales cycle.
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Piloted an internal podcast series for two service areas within a major professional services firm. Through a Q&A format, educated professionals on the groups’ offerings in order to facilitate cross-selling and collaboration.
Developed an infographic on a technical topic for a major professional services firm and equipped business development professionals to share the resource with targets. Using the graphic as a touchpoint has resulted in 15 new business opportunities, including 11 confirmed sales.
Our integrated communications program established a rotating set of nearly a dozen authors now contributing to a blog on Forbes.com, commenting on relevant current events and providing actionable advice for leaders and managers. Now four years after its launch, the blog attracts nearly 30,000 visitors each month, and has dramatically boosted traffic to the company website and social channels. The success of this blog has generated new opportunities for regularly contributed content on additional blog platforms, including Huffington Post.
Secured more than 50 media placements in national print, online and trade publications for a change and leadership consulting firm founded by a world-renown leadership and organizational change expert. Coverage for the founder and his team of consultants included articles in Reuters, Bloomberg, Forbes, Harvard Business Review, Wall Street Journal, Huffington Post, Inc., Fast Company, Supply Chain World, Life Science Leader, Women’s Wear Daily and many others.