Our Expertise

Public Relations Strategy & Execution

Our firm has a long history of developing leading-edge business to business public relations strategy and execution. We are rooted in the discipline of strategic public relations, both in the business to consumer marketplace as well as the business to business marketplace, with an impressive portfolio of diverse, creative PR work. Our outputs help clients extend their visibility and reputation and meet their business objectives through the following services:

Thought Leadership

We help clients develop points of view, predictions, trend commentary and insights that position them as category leaders in their markets and experts to the media. We identify and secure opportunities for our clients to participate in strategic and highly visible speaking platforms and networking opportunities that positively position them among their peers and before their customers and prospects.

Case Studies

Created an identity (both internally- and externally-facing) for a key business unit of a major biopharmaceutical company. These tactics marked the first “storytelling” of the business unit’s journey – creation, road-to-success, developmental hurdles and future goals – from 2008 until the present. Employees now understand the value behind the business unit, signified by a marked increase in interest from the company’s professionals.

Developed and implemented a national survey series for a top 15 U.S investment bank. Drove program from start to finish, including questionnaire development, survey administration, data analysis and content creation. “Content kit” based on findings were comprised of a fact sheet, checklist, conversation starters, infographic and “sharegraphics” for social media. In addition, initial survey findings resulted in 20 pieces of media coverage, including a profile feature in Barron’s.

Our integrated communications program established a rotating set of nearly a dozen authors now contributing to a blog on Forbes.com, commenting on relevant current events and providing actionable advice for leaders and managers. Now four years after its launch, the blog attracts nearly 30,000 visitors each month, and has dramatically boosted traffic to the company website and social channels. The success of this blog has generated new opportunities for regularly contributed content on additional blog platforms, including Huffington Post.

Secured more than 50 media placements in national print, online and trade publications for a change and leadership consulting firm founded by a world-renown leadership and organizational change expert. Coverage for the founder and his team of consultants included articles in Reuters, Bloomberg, Forbes, Harvard Business Review, Wall Street Journal, Huffington Post, Inc., Fast Company, Supply Chain World, Life Science Leader, Women’s Wear Daily and many others.

We worked with a client to help launch a new company in the technology space focused on secure messaging and collaboration, starting with financial services companies as their first customers. Within one year of launch of our client’s company, we secured over 100 media placements in top-tier outlets, including WSJ, NYT, CNBC, Reuters, TechCrunch, etc.

Secured 40 media placements in advertising and marketing trade publications for a leading global corporate trade firm. Coverage included articles in AdExchange, Ad Tech Press, Chief Marketer, CMO.com, CommPro, eMarketer, Marketing Daily, Marketing Profs, Mobile Marketer.

Success on behalf of a leading, Fortune 500 insurer executing heavy media relations around surveys, events, partnerships, online tools, educational material, recruiting programs, claims data, breaking news and regulatory trends. Generated annual coverage in more than 500 national media, personal finance and broadcast outlets.