Public Relations Strategy & Execution
- Financial Communications & Investor Relations
- Industry Analyst Relations
- Internal Communications
- Issues Management
- Media & Spokesperson Training
- Media Tours & Briefings
- Messaging Development & Strategy
- Public Affairs
- Reputation Management
- Social Responsibility Programs
- Thought Leadership
- Traditional Media Relations
Marketing Strategy & Execution
Digital & Social Media
Content is at the heart of any successful B2B or B2C marketing strategy. At Bliss, we create unique pieces of content and market it across as many different and relevant platforms as possible, be it print, electronic, digital or mobile. The Bliss team drives the ideation and creation of diverse content pieces:
Survey Development, Analysis & Distribution
Sometimes the best way to tell a client’s story is by asking the opinion and input of others in the form of targeted surveys. Survey content and analysis is appreciated by reporters who are often looking for ‘proof points’ to round out their stories. We have developed some of the most widely used and anticipated industry surveys regularly covered in national business and trade publications.
Created integrated campaign elements, such as an annual survey, an online benchmarking tool and an interactive survey to support marketing efforts of a leading insurance brand.
Developed and implemented a national survey series for a top 15 U.S investment bank. Drove program from start to finish, including questionnaire development, survey administration, data analysis and content creation. “Content kit” based on findings were comprised of a fact sheet, checklist, conversation starters, infographic and “sharegraphics” for social media. In addition, initial survey findings resulted in 20 pieces of media coverage, including a profile feature in Barron’s.
Success on behalf of a leading, Fortune 500 insurer executing heavy media relations around surveys, events, partnerships, online tools, educational material, recruiting programs, claims data, breaking news and regulatory trends. Generated annual coverage in more than 500 national media, personal finance and broadcast outlets.