Our Expertise

Research

We conduct research across multiple internal and external channels to ensure the output of our public relations and marketing communication strategy includes a thorough understanding of our client’s industry position, competitive dynamics and marketplace opportunity. And, we help them develop their own proprietary research that can be used to secure the attention of audience targets including the media, analysts, customers and prospects. Our research platforms include:

Surveys

Surveys are a great way to boost thought leadership and provide supporting data and trends to the news cycle. We help our clients develop and shape research powered by surveys to establish or enhance market credibility.

Case Studies

Created integrated campaign elements, such as an annual survey, an online benchmarking tool and an interactive survey to support marketing efforts of a leading insurance brand.

Developed and implemented a national survey series for a top 15 U.S investment bank. Drove program from start to finish, including questionnaire development, survey administration, data analysis and content creation. “Content kit” based on findings were comprised of a fact sheet, checklist, conversation starters, infographic and “sharegraphics” for social media. In addition, initial survey findings resulted in 20 pieces of media coverage, including a profile feature in Barron’s.

Developed two-month social media share graphic series to promote survey results for a leading global corporate trade firm. That campaign consisted of 24 posts on LinkedIn and Twitter, which captured more than 43,000 views and generated 99 engagements. Posts in this series garnered 78% more views and 43% more engagements than non-survey related posts.

Success on behalf of a leading, Fortune 500 insurer executing heavy media relations around surveys, events, partnerships, online tools, educational material, recruiting programs, claims data, breaking news and regulatory trends. Generated annual coverage in more than 500 national media, personal finance and broadcast outlets.