Public Relations Strategy & Execution
- Financial Communications & Investor Relations
- Industry Analyst Relations
- Internal Communications
- Issues Management
- Media & Spokesperson Training
- Media Tours & Briefings
- Messaging Development & Strategy
- Public Affairs
- Reputation Management
- Social Responsibility Programs
- Thought Leadership
- Traditional Media Relations
Marketing Strategy & Execution
Digital & Social Media
Digital & Social Media
Social media has changed the way we interact with people, brands and prospects, how we access and exchange information, and how we making purchasing decisions. Invariably, it has altered the ways our clients deliver content, and is a linchpin of many of our clients’ marketing programs. A well-crafted digital or social media program can be one of the most effective and efficient communication programs an organization can deploy, and Bliss has quickly developed a reputation for being one of the most agile social/digital B2B firms in the marketplace.
Not all platforms are right for all companies – but all companies should be examining how best to capitalize on the benefits of a smart digital and social media strategy. From Twitter to Facebook to LinkedIn to Google+ to any of the hundreds of sites in the digital media universe, we know the best platforms to reach customers, prospects and influencers and, more importantly, we know how to engage them on our client’s behalf. Our expertise includes:
There are literally hundreds of social media platforms available today, the most popular being Facebook, Twitter, YouTube, Instagram and LinkedIn. Some of them are more impactful in a B2B marketing program, while others are more effective as B2C social media tools. We can help clients determine which platforms are right for them to distribute content on, based on their unique needs and desired outcome.
Developed two-month social media share graphic series to promote survey results for a leading global corporate trade firm. That campaign consisted of 24 posts on LinkedIn and Twitter, which captured more than 43,000 views and generated 99 engagements. Posts in this series garnered 78% more views and 43% more engagements than non-survey related posts.