Our Expertise

Marketing Strategy & Execution

Marketing strategy is different from PR strategy: it’s more directly tied to a firm’s overall business strategy and the promotion of a product and service offering. A clear and compelling marketing strategy enables a company to go-to-market more effectively and position itself to stay above the competitive fray. Bliss Integrated’s programs are designed to attract marketplace awareness and help drive sales through the following marketing platforms:

Mobile Marketing

There are two types of mobile marketing campaigns. The old way involved taking your product and message literally on the road to where prospective customers congregated. The new way involves delivering your product and message directly to customers on their mobile phone or tablet. We help organizations determine what mobile platform will reach their influencer and customer targets, and then develop the content that is most likely to engage them. It might be through SMS, video, advergames, customized apps or other platforms.