Our Expertise

Public Relations Strategy & Execution

Our firm has a long history of developing leading-edge business to business public relations strategy and execution. We are rooted in the discipline of strategic public relations, both in the business to consumer marketplace as well as the business to business marketplace, with an impressive portfolio of diverse, creative PR work. Our outputs help clients extend their visibility and reputation and meet their business objectives through the following services:

Media Tours & Briefings

We can help shine the media spotlight directly on our client’s business by organizing media tours and briefings. For smaller clients, this might consist of deskside briefings where we engage clients in a one-to-one setting with key reporters. For larger clients who might maintain production facilities in multiple locations, we can arrange single or multi-day tours with a delegation of reporters from numerous media outlets.

Case Studies

Created an identity (both internally- and externally-facing) for a key business unit of a major biopharmaceutical company. These tactics marked the first “storytelling” of the business unit’s journey – creation, road-to-success, developmental hurdles and future goals – from 2008 until the present. Employees now understand the value behind the business unit, signified by a marked increase in interest from the company’s professionals.

Developed and implemented a national survey series for a top 15 U.S investment bank. Drove program from start to finish, including questionnaire development, survey administration, data analysis and content creation. “Content kit” based on findings were comprised of a fact sheet, checklist, conversation starters, infographic and “sharegraphics” for social media. In addition, initial survey findings resulted in 20 pieces of media coverage, including a profile feature in Barron’s.

Secured more than 50 media placements in national print, online and trade publications for a change and leadership consulting firm founded by a world-renown leadership and organizational change expert. Coverage for the founder and his team of consultants included articles in Reuters, Bloomberg, Forbes, Harvard Business Review, Wall Street Journal, Huffington Post, Inc., Fast Company, Supply Chain World, Life Science Leader, Women’s Wear Daily and many others.

We worked with a client to help launch a new company in the technology space focused on secure messaging and collaboration, starting with financial services companies as their first customers. Within one year of launch of our client’s company, we secured over 100 media placements in top-tier outlets, including WSJ, NYT, CNBC, Reuters, TechCrunch, etc.

Secured 40 media placements in advertising and marketing trade publications for a leading global corporate trade firm. Coverage included articles in AdExchange, Ad Tech Press, Chief Marketer, CMO.com, CommPro, eMarketer, Marketing Daily, Marketing Profs, Mobile Marketer.

Success on behalf of a leading, Fortune 500 insurer executing heavy media relations around surveys, events, partnerships, online tools, educational material, recruiting programs, claims data, breaking news and regulatory trends. Generated annual coverage in more than 500 national media, personal finance and broadcast outlets.