Our Expertise

Research

We conduct research across multiple internal and external channels to ensure the output of our public relations and marketing communication strategy includes a thorough understanding of our client’s industry position, competitive dynamics and marketplace opportunity. And, we help them develop their own proprietary research that can be used to secure the attention of audience targets including the media, analysts, customers and prospects. Our research platforms include:

Marketplace Analysis

Because we are analytical thinkers, we take an analytical approach to the marketplace and help our clients identify trends, challenges, opportunities and other mission-critical developments that could potentially impact – either positively or negatively – their position in the marketplace. We then use this analysis to help drive key marketing and communication elements.