Our Expertise

Research

We conduct research across multiple internal and external channels to ensure the output of our public relations and marketing communication strategy includes a thorough understanding of our client’s industry position, competitive dynamics and marketplace opportunity. And, we help them develop their own proprietary research that can be used to secure the attention of audience targets including the media, analysts, customers and prospects. Our research platforms include:

Marketing ROI

Our goal is to move the business of our clients forward. We believe an integrated communication program should yield a positive return and we engage a wide variety of research metrics and ROI indicators to gauge its success including circulation and readership data, message penetration, advertising equivalency, competitor coverage, Google Analytics, web trends, search traffic and awareness surveys, among others.