Our Expertise

Marketing Strategy & Execution

Marketing strategy is different from PR strategy: it’s more directly tied to a firm’s overall business strategy and the promotion of a product and service offering. A clear and compelling marketing strategy enables a company to go-to-market more effectively and position itself to stay above the competitive fray. Bliss Integrated’s programs are designed to attract marketplace awareness and help drive sales through the following marketing platforms:

Lead Generation

Lead generation is the initiation of consumer interest or inquiry into a business’ service. As lead generation becomes increasingly integral to our clients’ marketing strategies, we are helping create and refine the process of attracting and converting prospects into customers. To generate leads, Bliss works closely with our clients to craft smart digital content like e-newsletters, webinars, podcasts and e-books that capture users’ information, enables them to deliver more content to potential customers, and sparks a lasting relationship.