Our Expertise

Public Relations Strategy & Execution

Our firm has a long history of developing leading-edge business to business public relations strategy and execution. We are rooted in the discipline of strategic public relations, both in the business to consumer marketplace as well as the business to business marketplace, with an impressive portfolio of diverse, creative PR work. Our outputs help clients extend their visibility and reputation and meet their business objectives through the following services:

Issues Management

Bliss has extensive corporate reputation and issues management/crisis experience in product recalls, government and regulatory inquiries, pricing issues and advisory meetings. We have created numerous playbooks and scenario plans for our clients, including detailed protocol that outlines approach and clearly delineates responsibilities, and prepares the communications team to execute on any situation, including releases/company statements, Q&As and media talking points. We have deep expertise training spokespeople and confirming all logistics for contacting them in a rapid-response situation. Moreover, Bliss works closely and proactively with media in order to educate and gain trust, building dependable relationships for use in times of crisis. As part of our issues management strategy, we also work to keep the pulse of external conversation through rigorous real-time monitoring of both traditional and social media sources, keeping the team up-to-speed and using this knowledge to inform our external response.