Our Expertise

Digital & Social Media

Social media has changed the way we interact with people, brands and prospects, how we access and exchange information, and how we making purchasing decisions. Invariably, it has altered the ways our clients deliver content, and is a linchpin of many of our clients’ marketing programs. A well-crafted digital or social media program can be one of the most effective and efficient communication programs an organization can deploy, and Bliss has quickly developed a reputation for being one of the most agile social/digital B2B firms in the marketplace.

Not all platforms are right for all companies – but all companies should be examining how best to capitalize on the benefits of a smart digital and social media strategy. From Twitter to Facebook to LinkedIn to Google+ to any of the hundreds of sites in the digital media universe, we know the best platforms to reach customers, prospects and influencers and, more importantly, we know how to engage them on our client’s behalf. Our expertise includes:

Influencer Identification & Engagement

Our digital and social media programs start by pinpointing the gatekeepers that influence your targets and then creating strategies and content to connect you to those individuals. Using multiple online platforms and tracking criteria, we can identify prospective influencers in our clients’ industries, including bloggers, journalists, social media leaders, advocacy groups and other highly regarded third-party forces, and micro-target them with content that engages them with your brand.