Public Relations Strategy & Execution
- Financial Communications & Investor Relations
- Industry Analyst Relations
- Internal Communications
- Issues Management
- Media & Spokesperson Training
- Media Tours & Briefings
- Messaging Development & Strategy
- Public Affairs
- Reputation Management
- Social Responsibility Programs
- Thought Leadership
- Traditional Media Relations
Marketing Strategy & Execution
Digital & Social Media
Content is at the heart of any successful B2B or B2C marketing strategy. At Bliss, we create unique pieces of content and market it across as many different and relevant platforms as possible, be it print, electronic, digital or mobile. The Bliss team drives the ideation and creation of diverse content pieces:
Not all content or data is created equal. While data can be delivered using traditional written formats like news releases, bylines and other vehicles, delivering content and data through graphic and visual means can often create greater engagement and impact. There are numerous ways to visualize data in both business to business and business to consumer marketing programs – from simple tables, pie charts and bar graphs; to the more innovative infographics, mindmaps, word clouds and other contemporary forms. We are adept at determining how to visualize, package and present our client’s data in the most compelling way possible.
Developed an infographic on a technical topic for a major professional services firm and equipped business development professionals to share the resource with targets. Using the graphic as a touchpoint has resulted in 15 new business opportunities, including 11 confirmed sales.
Developed and implemented a national survey series for a top 15 U.S investment bank. Drove program from start to finish, including questionnaire development, survey administration, data analysis and content creation. “Content kit” based on findings were comprised of a fact sheet, checklist, conversation starters, infographic and “sharegraphics” for social media. In addition, initial survey findings resulted in 20 pieces of media coverage, including a profile feature in Barron’s.
Developed two-month social media share graphic series to promote survey results for a leading global corporate trade firm. That campaign consisted of 24 posts on LinkedIn and Twitter, which captured more than 43,000 views and generated 99 engagements. Posts in this series garnered 78% more views and 43% more engagements than non-survey related posts.