Our Expertise

Research

We conduct research across multiple internal and external channels to ensure the output of our public relations and marketing communication strategy includes a thorough understanding of our client’s industry position, competitive dynamics and marketplace opportunity. And, we help them develop their own proprietary research that can be used to secure the attention of audience targets including the media, analysts, customers and prospects. Our research platforms include:

Data Mining & Analysis

Enterprises are awash in ever-growing amounts of data. There is company data, market data, transaction data, competitive data, even data about data, or Big Data, as it is often called. From a communication perspective, data represents numerous content opportunities that we can mold and manipulate into points of differentiation and a competitive advantage on behalf of our clients. Our professionals are trained to look for data sets of relevant and actionable information that can help us craft our client’s story and positively position them in the marketplace.

Case Studies

Created integrated campaign elements, such as an annual survey, an online benchmarking tool and an interactive survey to support marketing efforts of a leading insurance brand.

Developed and implemented a national survey series for a top 15 U.S investment bank. Drove program from start to finish, including questionnaire development, survey administration, data analysis and content creation. “Content kit” based on findings were comprised of a fact sheet, checklist, conversation starters, infographic and “sharegraphics” for social media. In addition, initial survey findings resulted in 20 pieces of media coverage, including a profile feature in Barron’s.