Our Expertise

Research

We conduct research across multiple internal and external channels to ensure the output of our public relations and marketing communication strategy includes a thorough understanding of our client’s industry position, competitive dynamics and marketplace opportunity. And, we help them develop their own proprietary research that can be used to secure the attention of audience targets including the media, analysts, customers and prospects. Our research platforms include:

Content Audits

Whether you’re in the business to business market or in the business to consumer market, content is at the heart of every communication strategy, and most every organization has a treasure trove of content just waiting to be discovered and leveraged for use. It might exist in the form of marketing or sales collateral, annual reports, or conference presentations. Our professionals know how to look for content within an organization and, more importantly, how to re-purpose and re-package it for public use across as many different platforms as possible.