Public Relations Strategy & Execution
- Financial Communications & Investor Relations
- Industry Analyst Relations
- Internal Communications
- Issues Management
- Media & Spokesperson Training
- Media Tours & Briefings
- Messaging Development & Strategy
- Public Affairs
- Reputation Management
- Social Responsibility Programs
- Thought Leadership
- Traditional Media Relations
Marketing Strategy & Execution
Digital & Social Media
Digital & Social Media
Social media has changed the way we interact with people, brands and prospects, how we access and exchange information, and how we making purchasing decisions. Invariably, it has altered the ways our clients deliver content, and is a linchpin of many of our clients’ marketing programs. A well-crafted digital or social media program can be one of the most effective and efficient communication programs an organization can deploy, and Bliss has quickly developed a reputation for being one of the most agile social/digital B2B firms in the marketplace.
Not all platforms are right for all companies – but all companies should be examining how best to capitalize on the benefits of a smart digital and social media strategy. From Twitter to Facebook to LinkedIn to Google+ to any of the hundreds of sites in the digital media universe, we know the best platforms to reach customers, prospects and influencers and, more importantly, we know how to engage them on our client’s behalf. Our expertise includes:
As with customers, it is cheaper, easier and more efficient to retain current social media followers than it is to acquire new ones. As your digital and social program develops, it is important to continuously engage your community: share interesting articles and information, acknowledge and interact with followers, make comments, answer questions. We can help devise a program that engages current and potential customers via social platforms while successfully growing a larger community.
Developed and implemented a national survey series for a top 15 U.S investment bank. Drove program from start to finish, including questionnaire development, survey administration, data analysis and content creation. “Content kit” based on findings were comprised of a fact sheet, checklist, conversation starters, infographic and “sharegraphics” for social media. In addition, initial survey findings resulted in 20 pieces of media coverage, including a profile feature in Barron’s.
Developed two-month social media share graphic series to promote survey results for a leading global corporate trade firm. That campaign consisted of 24 posts on LinkedIn and Twitter, which captured more than 43,000 views and generated 99 engagements. Posts in this series garnered 78% more views and 43% more engagements than non-survey related posts.