Our Expertise

Marketing Strategy & Execution

Marketing strategy is different from PR strategy: it’s more directly tied to a firm’s overall business strategy and the promotion of a product and service offering. A clear and compelling marketing strategy enables a company to go-to-market more effectively and position itself to stay above the competitive fray. Bliss Integrated’s programs are designed to attract marketplace awareness and help drive sales through the following marketing platforms:

Cause Marketing

We understand the intersection of the corporate and nonprofit worlds and how the two can benefit one another through partnerships, promotions and participation. For companies, we can help identify charitable, philanthropy or community organizations that align to their business strategy. For associations and nonprofits, we can develop industry segment and/or company affiliations that serve their specific mission and mandate.